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We share product information and trend information featured on ApparelX.
Dec 25, 2020

Items That Hit in 2020 - MFU Fashion Marketing Study Group -

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Hello. I'm Kayaba from the ApparelX Division.

In mid-December, we have the annual MFU Fashion Marketing Study Group.

At this study group, we invite Mr. Hideo Shinada as the lecturer, and he explains this year's trends based on Nikkei Trendy's "Top 30 Hit Products of the Year".


This time, I joined remotely via live streaming.

Below is the Top 30 for the 2020 hit product ranking.

How many of them do you know?


RankProduct Name
1 Demon Slayer
2 Mask consumption
3 Animal Crossing: New Horizons
4 Zoom
5 Lemon-do
6 AirPods Pro
7 Mobile ordering
8 Shupatto
9 From Today, It's My Turn!! The Movie
10 Gokiburi Muender
11 Suntory Green Tea Iyemon
12 Crash Landing on You
13 Ring Fit Adventure
14 Tabechoku / Pocket Marche
15 popln Aladdin 2
16 Smartphone securities
17 Febreze W Deodorizing Toilet Deodorizer + Antibacterial
18 note
19 Online medical consultation
20 JO1
21 MIYASHITA PARK
22 Peltier element cooler
23 Raize / Rocky
24 Live streaming without an audience
25 Portable power supply
26 UNO men's cosmetics
27 Soufflé pudding
28 Loxonin Tanshi topical medicine series
29 Premium roomwear
30 Go To Travel

The biggest feature of 2020 was surely the changes in daily life brought on by the COVID-19 pandemic.
Remote work and remote meetings, led by Zoom, are already becoming standard thanks to their convenience.
Remote meetings have also made men more conscious of their own faces, boosting sales of men's cosmetics.
Also, most of the other items are things that make it enjoyable and comfortable to spend time at home.

What kind of year will 2021 be?
When I attended at the end of 2019, the mood was that 2020 would, above all, be the year of the Olympics.
The future remains uncertain, but I hope we can flexibly adapt to change.


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