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Hello.
This is Hayaba from the ApparelX trend blog.
Today, as the headline suggests, I visited the Morito Apparel exhibition, and I will report on what it was like.
Morito Apparel Co., Ltd. was spun off from Morito Japan in 2022 and is a specialized wholesaler of apparel accessories that inherited the apparel business.
So in the apparel industry, when people refer to Morito, they now mean Morito Apparel.
By the way, as a group, there is the holding company Morito Co., Ltd., and beneath it are Morito Japan, Morito Apparel, and Morito Auto Parts, which handles transport equipment-related businesses such as automotive interior parts, not introduced above. (There are also many other group-affiliated companies.)
This time, it will be held in three locations: Tokyo, Osaka, and Fukuyama, starting in Tokyo.
I went to the exhibition held at the Tokyo headquarters together with new staff members and the department manager.
The location is Kuramae, an area with a downtown atmosphere (wide roads and relatively few people).
Morito Apparel entrance
At this exhibition, held in a room at the headquarters, the displays focused on recycled nylon, products still under development (not yet mass-produced), and products from overseas brands.
We were allowed to take photos, so I will introduce them here.
This is the recycled nylon display area, and all of the materials used in the products in the back, as well as the buttons and coasters on the left, are made from recycled nylon.
When people think of Morito, many think of accessories such as eyelets and hooks, but recently they have also been focusing on recycled nylon like this.
It seems they are not currently handling cut-length orders, but they are working with recycled nylon textile as well.
Next to the recycled nylon display, there was an exhibit showing the recycling process for recycled fishing-net nylon.
It's easy to understand when you see it like this.
I heard this elsewhere, but recycled nylon (and perhaps other recycled synthetic fibers as well) seems to become difficult to distinguish from virgin nylon when it is chemically recycled back to the raw material stage.
That is why traceability is important.
As the tag "under development" indicates, these are not products that can be ordered and prepared immediately like regular product numbers, but there were some interesting items, so I will introduce a few of them.
This is a sample of a processing method for Mold Magic, a hook and loop fastener that resists dust, allowing silicone printing or raised printing on the loop side.
Also, because Mold Magic can be made with a thinner tape itself, printing on the hook-side tape can be used as a design element.
Hytrel® is a thermoplastic polyester elastomer with flexibility and excellent durability, and its flexibility, which is not found in ordinary plastics, is a defining feature. (Quoted from the exhibition panel)
You can tell when you touch it that it is a little soft. In terms of softness, it feels like something between plastic resin and rubber.
Because it is soft, it feels good against the skin, and with snap buttons and the like, there was almost no "click" sound when fastening them, so it can also be said to have excellent quietness.
The white one is Hytrel®, and the black one is the conventional plastic resin type. The appearance is almost the same, but Hytrel® has a texture closer to rubber, so it has a more matte look.
This is also a stopper made with Hytrel®.
It is a springless stopper that makes use of the springiness unique to Hytrel®.
Since I like sports and outdoor wear, parts like this are interesting, just like the block tapey shown earlier.
You can see what the structure actually looks like in the video below, which shows a transparent giant model.
These are zippers from NYGUARD, an Italian zipper manufacturer. As the name suggests, the teeth are made of resin, so they are lighter than metal zippers.
When it comes to Morito Apparel, these are the kind of metal parts that come to mind. The paint variations on the top parts were very beautiful.
In this area, products from Morito Japan's insole brand (is-fit) were also on display.
A sample of Komatsu Matere's PFOA-free Dantotsu Water Repellent® textile was also displayed toward the back, and you can experience how water droplets roll off it (water repellency). The textile itself had a soft, matte appearance with a peach-skin feel, which was nice.
That's all from the scene!
Even for those who were not actually able to visit the exhibition, I hope this helps with finding items.
