"The Devil Wears Prada 2" and the Rise of Vietnamese Fashion Brands

Hello, it’s Jane again! 

 Whether you’re interested in fashion or not, you may have seen the classic film about the fashion industry, The Devil Wears Prada.  

Since this film was released in 2006, Prada is said to have regained attention. And 19 years later, filming for The Devil Wears Prada 2 is now underway, and behind-the-scenes footage from the shoot has been making headlines in the media.  

 My favorite character, Miranda Priestly, played by Meryl Streep, was actually wearing a design from a Vietnamese fashion brand.

That design is the "Nameless Pleats Shirt" by Moidien, and it is now attracting attention from movie fans and fashion lovers around the world! The original design has a chic yet simple appeal, and at about 8,000 yen, it is very affordable. Once the behind-the-scenes footage from the film was released, its popularity surged all at once.

The Devils Wear Prada 2 BTS

Moidien homepage

 In recent years, due in part to the influence of social media, local Vietnamese fashion brands have been gaining attention. In fact, many K-pop idols can be seen wearing outfits from Vietnamese boutique brands.

 The release of the sequel to The Devil Wears Prada has not only brought renewed attention to the fashion industry, but has also brought Vietnamese brands like Moidien into Hollywood’s spotlight. As local brands gain attention on the world stage, appearing in the film has been a very proud moment for Vietnamese fashion, proving that creativity and style know no borders.